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Interactive video tools2/21/2023 ![]() ![]() Companies that are currently using interactive video include Microsoft, Lenovo, Intel, Isagenix, Philips, Cinemax, and Maybelline. As you might imagine, most of the interactive video content has been developed for marketing purposes but some pioneers are beginning to use it for learning. Interactive video has been shown to increase attention, engagement, recall, satisfaction and time spent watching a video. Interactive video has been around for a while on the desktop and a few companies are now enabling the technology on mobile devices. The experience reflects the lecture model of learning. They may be interesting and engaging, but the viewer does not participate or interact. Videos are great for learning, but they are passive. Brandon Hall polled over 300 training professionals in 2011 and found that people used video in training specifically because they reported high levels of engagement and found it to be a highly effective means of learning. but is it really effective? Research suggests it is. Learning from videos may be preferred and appealing. And we are not just talking short courses here-video can be used for performance support, quick references, product updates and much, much more. In a ASTD research report on mobile learning in 2012, video was ranked third in a list of top formats for mobile learning. People like the format and are eager to watch. Using video for mobile learning makes sense. ![]() Two things should be obvious: People want to learn by watching video, and they like to do it on their mobile devices.
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